Free audit
Report in 48 hours Free, no card
The problem
You've seen the monthly PDF. Impressions up. Keywords trending. Twelve pages written. None of it answered the only question you had: did any of it produce a job?
The things really costing you money never showed up in that report, because they were never the agency's department.
Nobody was ever looking at those. We start there.
One search, start to finish
This is what it looks like when every step works: you get found, you get chosen, the phone rings, and you know where the customer came from.
AI Overview
Top pick nearby: Your Business, open late, rated 4.9.
YByourbusiness.com
Emergency Water Heater Repair | Same Day
★★★★★ 4.9 · Plumber · Open now
Homeowner nearby
11:42 PM · 0.8 mi away
Water heater just burst. Need someone tonight.
Your Business
★★★★★ · Open now
Incoming call
New customer from Google Maps
Job booked
Water heater replacement
✓ Traced to one search
The customer journey
Our services address the main stages of a potential customer’s journey from initial awareness to the point of purchase.
We analyze the search presence in the context of the underlying search, the technical infrastructure, on-page optimization, page relevance, search intent, and opportunities that are ripe for optimization.
Our Search Visibility services offer deeper engagement for SEO strategy and audits, on-page SEO, and technical SEO.
Explore Search Visibility →Local search helps businesses reach interested clients within a specific location.
Local SEO factors considered by us may include the local landing pages, local or Google Maps, Google Business Profile, user reviews, business citation listings, site location content, local business site links, conversion tracking and local business listings.
Explore Local SEO →Search is becoming way beyond the traditional pages.
Now, the question is, How well would AI search systems be able to interpret your business in order to bring up your business before the users in need of that?
Our offerings for the AI search include Search AI Optimization, GEO, AEO, ChatGPT, Google AI Overview, and Search Optimization.
Get a detailed perspective on how search will be beyond its traditional boundaries and how business can prepare for this new search visibility opportunity.
Improve AI Search Visibility →The value of website traffic diminishes when the website introduces unnecessary friction.
Friction can cause poor user experience and affect a website’s discoverability. Things like technical debt, slow page load times, confusing website architecture, poorly connected pages, and opaque content contribute to friction.
For some websites, that means taking care of page speed with an emphasis on the Core Web Vitals or improving the site’s technical structure, schema markup, or some other improvements that help both the search systems and onsite visitors understand the site better.
More traffic isn’t always the answer.
Conversion Optimization focuses on the path from arriving at a page to taking a valuable action, such as calling the business, filling out a form, booking an appointment, or making an inquiry.
Conversion Optimization aims to facilitate the right next step for the right visitors.
Learn if the opportunities Conversion Optimization presents are right for your website.
What we do
Google, the map pack and AI answers each pick winners on different signals, and a visit is worth nothing until it becomes a job. Here is every piece of the work, by name, and what it gets you.
The ten results people actually read, won one page at a time.
The three pins above every result, where most local calls start.
Ranking in Google does not carry over to ChatGPT. It is its own job.
Traffic only counts when the phone rings and someone answers it.
Clients
Service businesses that trust us with their search, their map listing and their phone. Tap any of them to visit their site.
Search Intelligence System provides services across multiple markets, with a preliminary focus on Texas, North Carolina, and Utah.
Explore all locations →Our priority Texas markets include Austin, Dallas, Houston, San Antonio, and Fort Worth.
While each market has unique competitive environments, the local strategy should address how businesses are discovered and evaluated in that market, rather than using generic city content.
Check out our Texas and each of these markets.
Our initial North Carolina focus includes Charlotte and Raleigh, and other markets will be added as the location strategy evolves.
Check out our North Carolina service areas.
Our initial Utah focus is Salt Lake City, with other markets to be added when the location strategy is fully developed.
See our Utah coverage.
U.S. markets
Texas · North Carolina · Utah
The journey
Seven stages sit between a search and a paid invoice. Money leaks at every one. Tap a stage to see what goes wrong there.
Can they find you?
If you don't appear in search, maps or an AI answer at the moment someone is ready to buy, nothing after this matters. We measure where you show up, where you don't, and who is standing in your place.
Of every 100 searchers,
still with you
100
Do they believe you?
A stranger decides in about eight seconds whether you're a real company. We check whether your pages explain the work, prove you're licensed and insured, and make the next step obvious.
Of every 100 searchers,
still with you
85
Can they reach you?
Hidden numbers, forms that quietly fail on mobile, no way to book outside office hours. Demand you already paid for, deleted at the last step.
Of every 100 searchers,
still with you
72
Does anyone answer?
Where most lost revenue lives, and almost nobody measures it. A caller who doesn't reach you rings the next business on the list within minutes.
Of every 100 searchers,
still with you
60
Does the inquiry become a job?
A quote sent is not a quote won. We look at how fast you respond, whether anyone follows up, and how many jobs are lost to silence rather than to price.
Of every 100 searchers,
still with you
48
Can you trace it?
Every job should point back to the search, click or call that caused it. Without that, budget decisions are guesses dressed up as strategy.
Of every 100 searchers,
still with you
38
Do they come back?
Repeat work, referrals and reviews are the cheapest growth there is, and the most often ignored. A happy customer nobody asked is a wasted asset.
Of every 100 searchers,
still with you
30
How you pay for customers today
Clicks, leads, calls and appointments. Each one charges for something different, and none of them charges for what you actually want: a paying customer. Here is the plain math.
01 / 04
Example numbers only, not market rates.
You pay for a visit.
A homeowner searches for garage door repair, sees your ad and clicks. That click costs you $5. They might call, compare you with two other companies, or leave without a word. The click costs the same either way.
The catch
You paid for someone to visit, not for someone to hire you. Clicks never guarantee a call, a booking or a profit.
You pay for an inquiry.
Thumbtack, Yelp and Facebook lead ads often work this way. A locksmith receives a form with a name, a number and the job, and pays $20 for it. That is someone to call, not someone who has hired you. They may have already booked somebody else.
Ask them
Is this lead only mine, or sent to other businesses too? What happens with wrong numbers or jobs outside my area?
You pay for a phone conversation.
Your phone rings and you speak to the person directly, so a call usually costs more than a click or a form. Say $15. Some callers only want a price and hang up. The call met the rules, so you still pay for it.
Ask them
Do you charge for wrong numbers, repeat callers, missed calls or people outside my service area?
You pay for a meeting.
Someone else finds the homeowner, asks the questions and books you to inspect the door on Tuesday. More work for them, so a bigger fee, often $200 to $250 on a $500 to $800 job. An appointment is not a yes, and even a booked job can cancel.
Ask them
What exactly triggers your fee: a booked appointment, an attended one, or a job that is finished and paid?
A click buys a visit. A lead buys an inquiry. A call buys a conversation. None of them buys a paying customer.
And every extra person who shows interest is another charge, whether they hire you or not. There is another way to pay.
Read the plain guide →The other way
One customer walks in through Google. Another through Maps. Another messages you on Facebook, or finds you in an AI answer. We build every door and keep it open, and you pay a fixed fee for that work, not a toll for every person who walks through.
An honest note on speed. Paid ads start fast and stop the day you stop paying. Doors take months to build and keep working. Many owners run both while the doors go up, and every month you see the work done and the progress made. How our fixed fee works →
What's different
You don't need more activity. You need to know what is costing you money, in what order to fix it, and proof that it got fixed.
Most agencies quote you before they have seen anything. We spend the first 48 hours working out how your business is actually found, trusted, contacted and converted, before you have paid a cent. You get the report whether or not you hire us.
Your audit, day two: 62 / 100
Every finding carries a number: what it costs you, what fixing it is worth, what happens if you leave it. No more lists of forty tasks in no order. Three things matter more than the rest, and we tell you which three.
“Here is what you should fix” is homework, not a service. Approved work is done by people who do it every day, and every task carries an owner, a date and evidence. “So what did you actually do this month?” stops being a question.
Cost per click vs. ranking
Pick how many leads a month you want. See what buying them one click at a time costs, every month, against a flat fee for holding a rank.
Rank you want us to hold
Average cost per click and click-to-lead rate for each industry are from the LocaliQ 2026 Search Advertising Benchmarks (Google and Microsoft Ads search campaigns, April 2025 to March 2026). Drag the slider to use your own cost per click. Cost per lead is the cost per click divided by the click-to-lead rate. The rank fee is a flat monthly price for holding that tier, the same at 5 leads or 200. Benchmarks are published in US dollars and converted here.
Pay per click
$2,070
A month, rising with every lead
Ranking with us
$499
A month, flat at any volume
Paying per click costs more by
$1,571/month
That is $18,852 a year more in click costs than the flat rank fee.
Pay for position
The fee follows your ranking, starting at $499 a month, and it only steps up when the ranking does. It stays there only while you hold it. Move along the ladder to see each stop.
Hover or click a tier to see the fee Tap a tier to see the fee
Ranking is measured on your core keywords in your service area. Fall out of a tier and the fee falls with you. Nobody pays for a position they no longer hold.
Pages one to three
$499 /month
The starting rate, wherever you rank today. Visible, climbing, and measurable week to week.
Included
The same five things at every tier. The price follows your ranking; the service does not shrink with it.
Three things that went well, three that didn't, three we're doing next. No slide deck.
Every action logged with an owner, a date and proof it happened. A summary for you, the detail underneath for anyone who wants to check.
Each finding scored on what it costs you against what it takes to fix, so the top of the list is always the right place to start.
Your accounts, domain, content, reviews and data. If you leave, you leave with all of it and nothing stops working.
FAQ
Search Intelligence System connects search visibility to the tools and systems that enable growth. Services include traditional and local search, AI search visibility, website and conversion, lead and CRM, sales, reputation and retention, and reporting and market expansion.
AI search does not make traditional search optimization obsolete. Many businesses benefit from first understanding their traditional search visibility and content foundation.
Yes! Conversion optimization may be the best next step.
From a user's perspective, the most important aspect is usually the weakest part of the customer journey. Is visibility the biggest concern? Is it conversion? Is it follow-up?
It varies based on the CRM, its configuration, and the integrations we need to build. The best place to start is understanding the existing configuration instead of thinking of this as a replacement.
It means how well a business, brand, or its information shows up in the relevant AI-based discovery experiences. The factors and paths for these experiences are different for each of the platforms, so it's best to focus on strong content, clarity of entities, credibility and measurable visibility as opposed to assurances of visibility.
No search strategy of which we are aware can guarantee any organic ranking, or that an AI system will cite or recommend a particular business. Search and AI systems make their own decisions. We focus on the signals related to the content, relevance, and authority of a business that can be improved.
They can both address different aspects of discovery. Local SEO is centered around local business profile searches and signals. Organic SEO is geared towards help a website rank for relevant searches outside of the local pack.
Yes. Multi-location, and service area businesses also need to maintain a clear and distinct local relevance, and consistent business information. Individual Location pages should be individually catered to the local market rather than simply different City name duplicated pages.
Before judging the performance of a given strategy, there needs to be some agreed upon measurement criteria. Depending on the engagement, some examples of relevant measurements may be search visibility, organic traffic, local visibility, AI search presence, calls, forms, appointments, qualified leads, activity within the sales pipeline, and/or attributable customer outcomes.
It can vary. There are many external and internal factors that can be at play, such as the size and maturity of the market, the level of competition, the technical infrastructure, existing authority, the quality and quantity of the content, and the amount of work that needs to be done to improve search visibility. Understanding the current state can help determine what can reasonably be expected with respect to the results that will be measurable in a given time period.
No, not necessarily. The service architecture represents the areas that Search Intelligence System can address, not a requirement that each of the services be utilized by each of the clients. The appropriate scope should be defined by the constraint and the business objective.
More rankings are useful when visibility is the main issue.
More traffic is useful when the traffic is better quality.
More leads are useful when the business can convert and follow up with them.
The most effective growth strategy is the integration of these aspects, rather than focusing on maximizing a single metric.
Search Intelligence System helps to identify where the customer journey is broken and build visibility, conversion, automation, and measurement around the journey.
